Sales Copy That Sells

Are your marketing materials consistently creating the right impact? We will recommend and create clear and concise copy that conveys the right message to your target audience. We can create or rejuvenate any sales documents, sales letters, induction materials, speeches, press releases, brochures, case studies, business announcements, and general marketing materials.

Powerful Sales Letters and Benefits Leaflets

A Sales letter has a lively but biased tone. However If you twin a sales letter with a professional leaflet detailing key facts and benefits you now have a more neutralised mail out. The leaflet provides depth and substance to support the claims you've made in the sales letter. A powerful pair!

• Telemarketing scripts
• Sales letter templates
• Induction material
• Job advertisements
• Newsletters
• Web content
• Leaflets/Brochures
• Case studies
• PR articles

Prospect Profiling

We will happily help and advise you on identifying ideal client types, geographic and demographic profiling, suitable sectors, the data protection act, and corporate telephone preference service compliance (CTPS) and much more

Build a new database from our UK data universe

We will source, purchase and supply you with fresh, compliant, relevant datasets, with access to over 3.4 million records from top UK data sources in one large database we are equipped to supply customised data lists to fulfil your data requirements. No minimum orders! Buy 50 records or 50,000 from us.

Data Clean-up

Data decays at around 40% a year, to ensure that you are getting the best value out of your existing database, why not consider having it de-duped, CTPS screened, and key contact information updated. Heres a tip if you update contact information each time you use a data list then the cost of a thorough data cleanse every 6-12 months will be minimal.

Data Enhancement

Do you have quite a large database? When was the last time you considered how effective it is? We can query and analyse your entire list in-depth! Using our data partner and clever software we can identify up to 5 sectors that should be prioritised. We can eliminate waste and duplication, identify trends, and add significant value to your database by enhancing it with additional datasets that we know will work for you.

Quantitive Tele-Depth Research

Telephone market research isn’t just about asking questions it’s about asking the right questions. We work with our clients to create effective, unbiased, probing questions that delve that little bit further and produce critical intelligence.

We can work on an ad hoc project or an ongoing basis, with resources to integrate data supply, and postal questionnaires if required.

Our business to business tele-depth research services are designed to be accurate, honest and reliable.

New Product Development Research (NPD)

We carry out Tele-depth interviews using Market Index Opportunity, and the key driver’s technique. NPD research is ideal if you need to: • Test the viability of a new product or concept • Upgrade or improve current offering • Estimate potential market size and opportunity

Telesales Mystery Shopping

Posing as a prospect or customer we can mystery shop a randomised sample of Telesales Agents, or Customer Service advisors. We will engage in and capture live conversations, benchmark the call against client KPI’s and report back all outcomes relating to customer service standards, product knowledge, listening skills, complaint handling skills. Telesales Mystery Shopping is a highly effective and mostly used to improve internal training and quality standards.

Customer Satisfaction Surveys

By acting as an independent intermediary we can encourage our client’s customers to give us honest feedback on the company, its products and services. Clients gain valuable intelligence which will help shape future Customer communications and product/service offering.

Competitor Research and Analysis

When was the last time you kept up to date with your key competitors? Knowing who your competitors are, what they say about themselves, and what others say about them will assist you with future business decisions. We carry out a complete SWOT analysis (strengths, weaknesses, opportunities, and threats). This provides a competitive snapshot in report format.

Target Growth 360 Business to Business Telemarketing

Our Target Growth 360 Business to business telemarketing service gives clients a complete 360 account on all elements of their campaign. This means in addition to achieving quality results, as part of the 360 process we also gather valuable market intelligence and capture as many hidden opportunities as possible to create a dynamic sales pipeline. Feedback is sent regularly and client reports customised showing all activity not just results. Our highly skilled Business Developers turn cold introductions into non scripted meaningful conversations, which translate into well defined contacts and tangible results. Clients are kept in the picture throughout with our Target Growth 360 service.

What's more our unique Fair Deal policy safeguards clients from being locked in to a campaign should a campaign not deliver agreed outcomes. We have produced impressive results for our clients across many sectors, with the majority of our clients using us on a repeat or retained basis and actively referring new clients to us. We are committed to producing the best return possible for our clients.

Qualified Appointment Setting

Many of our clients recognise that face to face selling requires a different skill set to telephone selling. Therefore they choose to utilise our telemarketing expertise to open doors for their external sales teams to close. By partnering with us sales teams are more productive, and their sales conversions greatly increased. We secure qualified sales appointments with interested, budget holding senior decision makers. Diaries are co-ordinated, appointments confirmed and clients fully briefed prior to each appointment.

Lead Generation

Qualified sales leads are the lifeblood of many businesses and organisations. We generate leads not only in the right quantity, but of the quality that translates into real sales opportunities. Whether you need a stream of potential buyers to showcase your products to, delegates for an upcoming event? Or a list of subscribers to your newsletter? We know how to create demand and generate short term and long term genuine interest.

Lead management and follow up

Even with the best intentions many companies never follow up on leads they have generated. This means that there are a lot of untapped sales opportunities that often go unrealised due to lack of time, resources or processes. We can convert recent exhibition enquiries into sales, follow up on fresh direct mail -outs or re-establish interest from old enquiries. We will follow up in a timely manner, maintain momentum, and convert interest into demand and if required nurture colder leads to develop gradual interest.

Client ‘win back’ Initiatives

Re-connecting with lapsed clients is hugely cost effective as they are already familiar with the client and their offering. Our Client Win back initiatives provide valuable information into what effects customer loyalty trigger points and their buying habits now. We engage intelligently with dormant customers, rebuilding trust in order to bring them back into our client’s sales process.

Customer Satisfaction Surveys

By acting as an independent intermediary we can encourage our client’s customers to give us honest feedback on the company, its products and services. Clients gain valuable intelligence which will help shape future Customer communications and product/service offering.

Telesales Mystery Shopping

Posing as a prospect or customer we can mystery shop a randomised sample of Telesales Agents, or Customer Service advisors. We will engage in and capture live conversations, benchmark the call against client KPI’s and report back all outcomes relating to customer service standards, product knowledge, listening skills, complaint handling skills. Telesales Mystery Shopping is a highly effective and mostly used to improve internal training and quality standards.

Competitor Research and Analysis

When was the last time you kept up to date with your key competitors? Knowing who your competitors are, what they say about themselves, and what others say about them will assist you with future business decisions. We carry out a complete SWOT analysis (strengths, weaknesses, opportunities, and threats). This provides a competitive snapshot in report format.

Educate, Motivate, Accelerate towards greater performance

Do you need to convert more inbound enquiries into sales?
Do you need to convert more incoming calls?
Improve outbound sales conversions?
Increase revenue from existing accounts?
Engage in in more meaningful conversations?
Develop greater confidence with ‘closing skills?
Or achieve more targets?

Whichever stage of the sales process you need to refine, our bespoke telemarketing training solutions deliver tangible results!
We appreciate that recruiting staff, retaining loyalty, reducing staff turnover and maintaining a high performance telesales operation is no mean feat! As seasoned telemarketing professionals we feel that we have real insight into the challenges that telesales teams face, and the expertise to increase performance and create lasting change. Telesales teams feel able to trust us because they know they are getting practical, bespoke training by a telemarketing expert who’s been there!

We appreciate the importance of ‘commercial pay back’ on training, and create an environment where delegates feel confident enough to embrace and implement what they’ve learnt into their day-to-day work.

Our bespoke telesales training solutions include:

• Bespoke inbound or outbound Telesales Training Days
• Induction support for new recruits
• Coaching and call monitoring
• Interim support
• Request a course example.

Call to discuss your requirements