Market Research

Quantitive Tele-Depth Research

Telephone market research isn’t just about asking questions it’s about asking the right questions. We work with our clients to create effective, unbiased, probing questions that delve that little bit further and produce critical intelligence.

We can work on an ad hoc project or an ongoing basis, with resources to integrate data supply, and postal questionnaires if required.

Our business to business tele-depth research services are designed to be accurate, honest and reliable.

New Product Development Research (NPD)

We carry out Tele-depth interviews using Market Index Opportunity, and the key driver’s technique. NPD research is ideal if you need to:

• Test the viability of a new product or concept
• Upgrade or improve current offering
• Estimate potential market size and opportunity

Telesales Mystery Shopping

Posing as a prospect or customer we can mystery shop a randomised sample of Telesales Agents, or Customer Service advisors. We will engage in and capture live conversations, benchmark the call against client KPI’s and report back all outcomes relating to customer service standards, product knowledge, listening skills, complaint handling skills. Telesales Mystery Shopping is a highly effective and mostly used to improve internal training and quality standards. 

Customer Satisfaction Surveys

By acting as an independent intermediary we can encourage our client’s customers to give us honest feedback on the company, its products and services. Clients gain valuable intelligence which will help shape future Customer communications and product/service offering.

Competitor Research and Analysis

When was the last time you kept up to date with your key competitors? Knowing who your competitors are, what they say about themselves, and what others say about them will assist you with future business decisions. We carry out a complete SWOT analysis (strengths, weaknesses, opportunities, and threats). This provides a competitive snapshot in report format.